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Why Culture Shifts Rarely Start With a Big Announcement When we think about culture change inside a business, we often imagine something dramatic - a new strategy, a company-wide overhaul, a bold rebrand of values on the wall. But real culture change rarely starts there. It starts quietly. In the small moments between people. Business Coaching: A Story From the Inside Years ago, I stepped into a school that was struggling. Morale was low. Communication had broken down. The te